I found this incredible article by Jack Clark in today’s The Register and thought it was highly relevant, especially in view of the subject of facebook’s role in our Community chat on occasion of the 15th anniversary of the theatrical release of The Matrix (transcript can be seen on our website).
Allow me to recapitulate some of the paragraphs to let you in on the next phase of social media dominion over coppertops’ minds:
“Facebook has bought startup Oculus VR, which makes the much-hyped virtual-reality Rift headsets, for $2bn.
The acquisition comes as people spend more time with their pals in digital worlds rather than the physical realm, and Facebook boss Mark Zuckerberg wants to tap into that shift.
The acquisition of Oculus VR Inc was announced on Tuesday – and will see the West’s largest social network acquire a technologically sophisticated upstart dedicated to persuading people to escape their real lives.
“Virtual reality technology is a strong candidate to emerge as the next social and communications platform,” Facebook wrote in a blog post announcing the acquisition. “Facebook plans to extend Oculus’ existing advantage in gaming to new verticals, including communications, media and entertainment, education and other areas.”
So there we go. Social media in real time and worldwideweb realms is not enough, we all need a virtual realm and matrix to be plugged into in order to escape news like last weeks UN declaration of Global Warming having become irreversible, of NASA studies revealing that our zivilisation is about to crash within a few decades at the most, given our abuse of natural resources and climate, the ever so growing inequality of the world with its inevitable result of wars and social uprisings etc etc pp.
The article by Jack Clark continues:
Then, revealing perhaps he has watched The Matrix a few too many times, Zuck continued: “But this is just the start. After games, we’re going to make Oculus a platform for many other experiences. Imagine enjoying a court side seat at a game, studying in a classroom of students and teachers all over the world or consulting with a doctor face-to-face – just by putting on goggles in your home.”
Over at Oculus, co-founder and CEO Brendan Iribe added: “We are excited to work with Mark and the Facebook team to deliver the very best virtual reality platform in the world.
“We believe virtual reality will be heavily defined by social experiences that connect people in magical, new ways. It is a transformative and disruptive technology, that enables the world to experience the impossible, and it’s only just the beginning.”
Doom creator John Carmack recently left ID Software to take up the chief technology officer role at Oculus VR to help the company fix some of its tech issues, such as the vomit-inducing visual “smearing” that can occur when you move your head too fast. The graphics-programming genius is now, technically, a Facebook employee.
The upstart’s VR goggles have also received support from gaming behemoth Valve Software, which is testing support for Oculus Rift in its Steam gaming platform via a service named SteamVR.” … “
Every single acquisition of facebook, especially the latest astronomically expensive purchase of Whatsapp has had one single purpose: to keep owing all your precious data about your social circles and pals, your shopping behaviour, your spending and consumer profile, everything you ever reveal in the digital realms of Facebook, instead of you sharing those with other platforms who might commercialise them and taking away profit from “Mount Sugar” … or as the author of this excellent article summarises:
“In the long-term, perhaps Facebook worries that it could be eclipsed by a social network forged in virtual reality, much like the digital worlds predicted by the cyberpunk sci-fi authors Neal Stephenson and William Gibson. …”
Sounds familiar, doesn’t it?!
- together lonely
The original article can be found HEREby